The project deals with the brief of public/private, utilising the relationship between these two contrasting facets of architectural design to revitalise my chosen site of St James’s House in Kemp Town, a 1960s council block. The public element becomes an initial ‘insertion’ into the block of flats of flexible cultural exhibition spaces that draw from events in Brighton such as the Brighton Festival. The project offers a prime location in an existing unutilised space in this omnipresent building, banally elevated above iconic locations of the city. Programmes of theatrical and cinematic space interact with the surrounding environment through orientation of views, aspects that the original structure is ignorant of through the confines of its construction and site relationship. The ‘insertion’ of the programme begins to inform a movement of the flats below in order to retain their number and individual space, thus becoming an exercise of individualization of environment, uncovering a realisation of shared barriers and juxtaposition of uses of space by breaking the buildings regimented modular construction. The public space becomes a beacon of activity within the city through fluctuation of usage, contrasting with the permanently inhabited spaces below, which through the reordering of their boundaries and breaking the envelope of the building, are exposed as spaces of individuals, renouncing the stigma of the set cold grid of the tower block.